Challenge
Our client has a strong testing culture and aimed to unearth key insights that lead to winning experiments and increased conversion rate optimization.
Solution
Concord took a two-step approach to elevate their experimentation:
Analysis- Used heatmap tools & Adobe Analytics to determine churn through the funnel.
A/B Testing- Used insights from analysis to create a quarterly roadmap focused on reducing friction in the customer journey.
Discovered and removed real friction points throughout the customer journey.
Realized a multi-million dollar increase in customer lifetime value within just two quarters.
Continues to partner to optimize customer experience and help visitors find the information they need.
