In today’s digital landscape, enterprises must be ready to quickly adapt to changing market conditions and customer expectations. A composable architecture offers a flexible, modular approach to building and maintaining brand sites, allowing brands to scale and innovate without compromising on performance or the user’s experience.
But legacy composable can be complex – taking significant investment to accomplish and requiring multiple tools to manage. That’s where our composable solution comes in – a pre-integrated composable accelerator that reduces the time to market and empowers your team with a reliable MarTech stack.
Countless brands are making the switch to composable for a variety of reasons, but when it comes down to it, composable empowers your brand, your team and your marketing. How? We’ve listed a few ways below.
The most well-known reason to leverage a composable accelerator is, well, the accelerated time-to-market. Leveraging Concord’s pre-integrated, solid foundation of essential components such as a headless CMS, AI-powered search and omnichannel ecommerce enablement, significantly reduces development time. This agility allows brands to capitalize on current market trends faster, staying ahead of competitors.
When it comes to composable, there’s often an investment in research and development required. Well, our team has done the work for you. With our extensive agency experience, we’re well versed in identifying a tool set that works well together and reduces implementation, security and utilization risk for our clients.
Composable architecture is inherently flexible, ensuring that brands deliver a digital experience that feels true-to-brand and prioritizes the user’s experience. However, many accelerators lose this benefit by templatizing certain aspects or the complete site. As an experience-first agency, we know the value of adaptable experiences and the value of responding to evolving market trends – and that isn’t something we felt was comprisable.
Our pre-integrated composable accelerator solution includes tools with proven integration patterns, streamlining workflows and eliminating the need for complex custom integrations. Seamlessly working together, these tools empower brand growth without outgrowing them. And marketing leaders know, reducing the time to train on new software means reduced investment, increased productivity and improved morale.
A major benefit of leveraging composable is site speed performance, which has a direct positive impact on SEO. Pre-integrated with Contentstack headless CMS, our composable solution empowers teams to work efficiently and effectively, reducing publishing times by 90% while creating content that scales a site indefinitely without effecting speed. This means brand teams can produce audience-centric content faster than ever, freeing up time to accomplish more.
Today’s consumer expects an omnichannel experience, and top brands are making strategic decisions to ensure that expectation is met. This solution provides a unified platform for managing content and commerce, allowing brands to deliver personalized recommendations, streamline checkout processes and provide a central hub for digital and IRL experiences.
We employ a team of experience-first developers and designers who have developed powerful experiences for brands such as Assembly, Cedar Fair (Six Flags). and Dawn Foods. Our team has brought this same mindset to our composable accelerator solution. This thinking is what makes our solution different – building a solid foundation that allows our UX strategists and designers to bring your brand to life with strategic UI & UX customizations. This is our bread and butter – developing exceptional digital experiences that drive conversion.
By standardizing on best practices that include extensibility and interoperability, the solution template is designed to be a starting point that can be extended and customized to meet specific business requirements. Our composable accelerator solution gives your brand a bespoke site with a tool set that empowers your team rather than hinders it, but without the bespoke timeline or cost.
If you are looking for a composable solution that supports brand goals, empowers omnichannel ecommerce and moves users through an effortless journey? Then contact us today for a demo of this industry leading solution. Our team of architecture, design and strategy experts can walk you through how the tool works and discuss the potential benefits specific to your industry.
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