Composable Architecture

Modern commerce requires a new set of enterprise tools.

What if, instead of having to pick one restaurant to eat at, you could select each course from all your favorites to create the perfect meal? That’s the promise of composable architecture. Each piece of your stack can be selected based on how well it performs a discrete capability. Then, it can be brought together to create a lightweight, agile, best-in-class solution based on your customer's needs. Start delivering the engaging customer experience technology promised you it could.

WATch composable overview video
COMPOSABLE ARCHITECTURE

The Benefits

Composable architecture provides unmatched flexibility, while allowing businesses to leverage the best and most innovative tools for each discrete function. Additionally, these solutions enable the creation of more cohesive and relevant customer experiences that can increase engagement and drive conversions at each stage of the customer journey

More Immersive Customer Experience

Operate off a single unified data source and bring real-time personalized content and messaging to your customers.

Increased Scalability and Flexibility

Respond to changes in the market by changing out or modifying individual components of your stack

Better Front-End Options

Customize your UX and UI based on your customer's needs, not that of a chosen platform with inherent limitations.

Lower Costs and Faster Setup

Streamline your deployment and go-to-market timeline, while saving valuable time and resources.

The MACH Principles

The components of a composable architecture work together because they are all based on the following MACH principles.

  • Microservices: Imagine self-sufficient units, each diligently handling specific functions or services. This paradigm ensures a modular and efficient system, with each component operating independently yet harmoniously.
  • API-First: Application Programming Interfaces (APIs) provide seamless communication between Microservices. These APIs enable data exchange, paving the way for agile, responsive operations.
  • Cloud-native: Gain unprecedented scalability, rapid development cycles, and a level of flexibility that traditional server-centric systems simply can't match.
  • Headless: Decouple the frontend (the user interface) from the backend to liberate your user experience and empower creative expression without compromising functionality.

Learn more about the MACH alliance and the Journey to Composable Commerce.

Composable Commerce vs. Headless

When looking at commerce platforms, there's a fundamental difference between headless and composable approaches.

Headless Commerce

This approach focuses on separating the front-end consumer experience from the back-end functionality, facilitating tailored experiences across personas, channels, and business models.

Composable Commerce

Similar to Headless, but takes the separation further, offering a collection of best-of-the-breed solutions as modular components. These modules can be seamlessly integrated, scaled, or swapped without disrupting the system. Leveraging a microservices architecture, developers can optimize performance by selecting and utilizing the most efficient modules for their specific needs, providing unparalleled flexibility and adaptability.

The Concord Composable Commerce Accelerator

Concord has built a close relationship with a select list of best-in-class technology providers across the MarTech space. This allows for a simpler procurement and implementation process for you when setting up a customized solution.

PREFERRED TECHNOLOGY PARTNERS
Break Free from Limitations:
Unleash Customization, Speed, and Efficiency
Tired of piecing together disjointed digital experiences?

Concord’s Composable Solution brings together the MarTech tools you need to reach, engage and convert audiences efficiently and effectively. Delivering the agility of a custom build with the speed and reliability of a proven platform, our solution reduces deployment rates by 50% and content publishing time by up to 90%.

Concord Clients

Not sure on your next step? We'd love to hear about your business challenges. No pitch. No strings attached.

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