Data is the backbone of your decision-making process, but what if it isn’t being fully leveraged? Without the right tools and strategies, valuable insights can get lost in the noise, leaving your business at a disadvantage. This is where business intelligence (BI) comes into play.
With a strong BI practice, you can make data-driven decisions that deliver real results and move your business forward. BI platforms help you present your data in a way that’s easy to understand, simple to share, and aligned with your data strategies and marketing efforts. Tools like Tableau and Power BI collect data from various sources and streamline reporting through visualization. You can customize each report with the necessary data to make important optimization decisions and utilize features like data blending, real-time analysis, and data collaboration to ensure your insights are always current and actionable.
Here's what you can achieve with a strong BI practice:
When analysts spend too much time wrangling and cleaning data, there’s very little time left to analyze it and develop insights. Finding opportunities to automate your workflows and data processes generates operational efficiencies. These efficiencies allow analysts to reach actionable insights more quickly, unlocking the full value of your data.
Trust is crucial in any relationship, especially the one end users have with data. By building a data reconciliation process to monitor data drift, establishing processes to ensure data parity, and defining universal metrics and KPIs, users will trust and use data to its fullest potential.
It’s not enough to simply have tools in your technology stack; it’s about how your organization uses those tools and whether they’re being used to their fullest potential. Following best practices for development and keeping scalability and performance in mind will help your organization get the most out of its investments while minimizing the buildup of technical debt over time.
When everyone operates from the same playbook, you can minimize data silos, centralize reporting, reduce redundancy, and build consistency in reporting. Regardless of which business unit an analyst belongs to—be it sales, marketing, or finance—they should follow the same processes and best practices for data visualization and analytics.
Power Users are the strongest promoters of data, data products, and tools throughout the organization. They can align analytical principles, technical functions, and business strategies, making them key in upskilling other team members.
Identify and develop Power Users to create new content, foster collaborative ownership of data processes, and become teachers to broader teams by enrolling them in a Power User training program. These Power Users will advocate for your organization’s tools and data products, promoting data utilization, acceptance, and fluency company wide.
There’s undeniable power in data visualization, but the key is learning how to train your team to find the right insights and apply it. If you’re ready to give your team a strong foundation for powerful insights and actions with data visualization, Concord is here to help. Our experts can provide the technical and procedural support you need to unlock the hidden value in your data. Ready to start your data visualization journey? Contact us today.
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